"Organic" does not mean "free"

organic vegetables are developed naturally, just like organic search engine results (SERPs).

Organic vegetables are also developed naturally. © Nevit Dilmen

“I think organic is the way to go,” said a colleague of mine this morning. It sounded as if he disagreed with me about the merits of optimizing his web site, which he had built himself using software called SiteSpinner. (more…)

Blogging 101: What is a blog?

Lots of my clients want to know more about blogging. Somehow they’re just now getting the message that increasing the frequency of rich content might just have to do with blogging.

First, what isn’t a blog?

At its best, a blog is not:

  • boring
  • irrelevant
  • too long
  • inaccurate
  • illegal
  • UNREAD

A blog should be the opposite of all of these things. (more…)

Blogging 101 — Learn to blog

Thornbury Castle chimney detail: brick chimney...

Thornbury Castle chimney detail: brick chimneys built in 1514, in Thornbury, near Bristol, England. (Photo credit: Wikipedia)

I think I’m going to offer creating blog topics as a sideline. Just to help people learn to blog.

As an objective observer (and web writer), I find it SO EASY to look at your business and determine what your customers will find helpful to read.

But I realize that when you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after one or two blogs, you’ll find this isn’t the case. (more…)

Pin It on Pinterest