Snake oil and SEO

snake oil and SEO don't mix

Snake oil doesn’t cure all

Remember my diatribe or two about a snake oil salesman (SOS) turned search engine optimization consultant and web meister?

This is one of those rare times when something really does turn around. Something good. Something just. Something good for the client. And for me.

As you may recall, my web client had decided to enlist the services of someone else (a friend) about a year ago (more…)

Video 101: How to read a script

Teleprompter screen circa 1975-1980

Teleprompter screen circa 1975-1980

teleprompter

Teleprompter

When you ask for script samples from prospective writers, they will submit scripts to you presented in television format or in a screenplay format. As their names suggest, one has become traditional to television (and video) and the other to dramatic presentations. (more…)

Blogging 101 — Learn to blog

Thornbury Castle chimney detail: brick chimney...

Thornbury Castle chimney detail: brick chimneys built in 1514, in Thornbury, near Bristol, England. (Photo credit: Wikipedia)

I think I’m going to offer creating blog topics as a sideline. Just to help people learn to blog.

As an objective observer (and web writer), I find it SO EASY to look at your business and determine what your customers will find helpful to read.

But I realize that when you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after one or two blogs, you’ll find this isn’t the case. (more…)

"I’ll gladly pay you Tuesday for a hamburger today."

English: Scan of the cover of a Tijuana bible ...

English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia)

Popeye and J. Wellington Wimpy in E. C. Segar'...

Popeye and J. Wellington Wimpy in E. C. Segar’s Thimble Theatre (Photo credit: Wikipedia)

“I’ll gladly pay you Tuesday for a hamburger today.”

These words by J. Wellington Wimpy (a la Popeye cartoons) epitomize the worst of con artists and those looking to make an easy buck (or burger). I’m pretty sure Wimpy never paid anyone back for those burgers.

But suppose Wimpy had paid his investors back … Then, Wimpy’s words have significance to the honest and hardworking.

I was in a meeting the other day with a nonprofit organization that does good. They help people with serious emotional and physical issues lead more normal lives — get exercise, spend time around others who share their issues, and attend arts and other events. This organization brings in some money each year for operating expenses, yet fundraising is a constant struggle. I’m sure even buying office coffee is an issue at times. (more…)

Top 10 myths about web development

New Website

New Website (Photo credit: J Garrattley)

1. “I can’t afford a website.”

So you have your next-door neighbor’s teenager build you one? Please.

Many people confuse the democracy of the Internet (everyone is there!) with “free.” Many forget that, a decade or two ago, we were all spending a lot more money on ads, printed newsletters, mailings, and brochures. It was important to market professionally, and it still is. (more…)

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