Can small businesses do their own SEO?

I recently read an SEO say that web design and optimization are mutually incompatible skill sets, which supported the notion that business owners are able to perform their own search engine optimization. I disagree. (more…)

Film and video light bulb jokes

Film and video jokesFilm and video light bulb jokes

Why are light bulb jokes so popular and who told the first light bulb joke? Let me know.

Q: How many actors does it take to screw in a light bulb?
A: Nine: one to screw it in and the other eight to hold the mirror.

Q: How many grips does it take to screw in a light bulb?
A: Two: One to hold it, one to hammer it in.

Q: How many grips does it take to screw in a light bulb?
A: That’s electric’s job. (more…)

Video 101: Make a video that works

Lighting and video slateHow to make a video that works — sounds much easier than it really is.

I’ve watched many companies make videos that don’t do the job intended. Their motivational videos don’t motivate. Their training videos don’t train. Their sales videos don’t sell. They’ve spent anywhere from $20,000 to $100,000 to create this product — how can the product fail? (more…)

Who are you really web writing for?

The Man Your Man Could Smell Like

The Man Your Man Could Smell Like (Photo credit: Wikipedia)

I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)

"Organic" does not mean "free"

organic vegetables are developed naturally, just like organic search engine results (SERPs).

Organic vegetables are also developed naturally. © Nevit Dilmen

“I think organic is the way to go,” said a colleague of mine this morning. It sounded as if he disagreed with me about the merits of optimizing his web site, which he had built himself using software called SiteSpinner. (more…)

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