Mar 1, 2015
A couple of months ago, I started to notice that my Klout score, usually
at least 62, was slipping. Not all of my posts, Tweets, and so forth appeared under Klout’s Recent Activity.
Klout, for the uninitiated, bills itself as a way to track and measure your social influence. When it became popular, sometime in 2010, the buzz was that potential clients and bosses would check your Klout score. If it was below 50 or 60 (or 70 or 80, who knows), you didn’t stand a chance of getting hired in the social media/web arena. (more…)
Dec 20, 2014
I recently read an SEO say that web design and optimization are mutually incompatible skill sets, which supported the notion that business owners are able to perform their own search engine optimization. I disagree. (more…)
Sep 25, 2014
The Man Your Man Could Smell Like (Photo credit: Wikipedia)
I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)
Aug 21, 2014
Lots of my clients want to know more about blogging. Somehow they’re just now getting the message that increasing the frequency of rich content might just have to do with blogging.
First, what isn’t a blog?
At its best, a blog is not:
- boring
- irrelevant
- too long
- inaccurate
- illegal
- UNREAD
A blog should be the opposite of all of these things. (more…)
Jul 13, 2014
The Long Tail of SEO
Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.
Sure. A David can slay a Goliath by offering more rich content. (more…)
Jul 12, 2014
Basecamp’s QR code
Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.
Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.
I was quite enamored of them, because they seemed to work so well in Japan. (more…)
