Own the URL for your own name

own the URL for your own name

 Own the URL for your own name, and do it today.

Sure, it will cost you $7–12 dollars a year, depending on your subscription period.

But it’s worth it.

Suppose, tomorrow morning you wake up to find that a family member or yourself were in grave trouble with the law, or that you were even an eyewitness to a big crime. (more…)

Snake oil and SEO

snake oil and SEO don't mix

Snake oil doesn’t cure all

Remember my diatribe or two about a snake oil salesman (SOS) turned search engine optimization consultant and web meister?

This is one of those rare times when something really does turn around. Something good. Something just. Something good for the client. And for me.

As you may recall, my web client had decided to enlist the services of someone else (a friend) about a year ago (more…)

Why use your own business URL for email?

English: Message in a bottle I found the bottl...

English: Message in a bottle I found the bottle at Benacre, it wished me well and has an email address, this had faded.

Why use your own business URL for email?

Nearly every day, someone working at a small- to medium-sized organization hands me a business card.

The URL displays www.thecompanyname.com (e.g., www.acme.com).

Yet the email address is:

(more…)

Exact match domains: white hat is now black hat?

White hat SEORemember when we could buy domains with great key words and point them toward our “real” domain?

It looked like this: tuttifruiti.com represents the business name. Tutti Fruiti sells ice cream. So, why not make a second domain name (e.g., best-ice-cream-in-toledo.com) and redirect it to your “real” web site?

Perfectly legal, according to Google, for many years.

This practice has been black hat for years now. (more…)

When to cut bait with a client

fish or cut baitIf you’re in the practice of hosting your clients’ web sites, this message is for you.

The other day I received two emails from my web host, InMotion Hosting, where I maintain an agency account only for clients. In other words, I lease a server, which saves my clients money and lets me use tools I am familiar with (as opposed to dealing with a variety of hosts and their varying CPanel configurations and levels of support. (more…)

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