Linking to authoritative directories, while not everything in the world of search engine optimization, is still A LOT. (more…)
Own the URL for your own name, and do it today.
Sure, it will cost you $7–12 dollars a year, depending on your subscription period.
But it’s worth it.
Suppose, tomorrow morning you wake up to find that a family member or yourself were in grave trouble with the law, or that you were even an eyewitness to a big crime. (more…)
Remember my diatribe or two about a snake oil salesman (SOS) turned search engine optimization consultant and web meister?
This is one of those rare times when something really does turn around. Something good. Something just. Something good for the client. And for me.
As you may recall, my web client had decided to enlist the services of someone else (a friend) about a year ago (more…)
Why use your own business URL for email?
Nearly every day, someone working at a small- to medium-sized organization hands me a business card.
The URL displays www.thecompanyname.com (e.g., www.acme.com).
Yet the email address is:
It looked like this: tuttifruiti.com represents the business name. Tutti Fruiti sells ice cream. So, why not make a second domain name (e.g., best-ice-cream-in-toledo.com) and redirect it to your “real” web site?
Perfectly legal, according to Google, for many years.
This practice has been black hat for years now. (more…)
The other day I received two emails from my web host, InMotion Hosting, where I maintain an agency account only for clients. In other words, I lease a server, which saves my clients money and lets me use tools I am familiar with (as opposed to dealing with a variety of hosts and their varying CPanel configurations and levels of support. (more…)