Snake oil and SEO

snake oil and SEO don't mix

Snake oil doesn’t cure all

Remember my diatribe or two about a snake oil salesman (SOS) turned search engine optimization consultant and web meister?

This is one of those rare times when something really does turn around. Something good. Something just. Something good for the client. And for me.

As you may recall, my web client had decided to enlist the services of someone else (a friend) about a year ago (more…)

Why use your own business URL for email?

English: Message in a bottle I found the bottl...

English: Message in a bottle I found the bottle at Benacre, it wished me well and has an email address, this had faded.

Why use your own business URL for email?

Nearly every day, someone working at a small- to medium-sized organization hands me a business card.

The URL displays www.thecompanyname.com (e.g., www.acme.com).

Yet the email address is:

(more…)

Exact match domains: white hat is now black hat?

White hat SEORemember when we could buy domains with great key words and point them toward our “real” domain?

It looked like this: tuttifruiti.com represents the business name. Tutti Fruiti sells ice cream. So, why not make a second domain name (e.g., best-ice-cream-in-toledo.com) and redirect it to your “real” web site?

Perfectly legal, according to Google, for many years.

This practice has been black hat for years now. (more…)

When to cut bait with a client

fish or cut baitIf you’re in the practice of hosting your clients’ web sites, this message is for you.

The other day I received two emails from my web host, InMotion Hosting, where I maintain an agency account only for clients. In other words, I lease a server, which saves my clients money and lets me use tools I am familiar with (as opposed to dealing with a variety of hosts and their varying CPanel configurations and levels of support. (more…)

How is a web page hit counter like a fanny pack?

hit counterHINT: Both were popular in the mid-1990s. One was popular in the 1980s … if you know which is which, then you’re an astute historian.

And both fanny packs and hit counters have been made a lot of fun of in the years since. (more…)

Web clients, beware!

skull and bonesI make nice web sites.

Yet, once a web site is complete, and a web site owner has not opted for further search engine optimization (SEO), I have found a few of my web sites completely revamped. Either by the owner, who thinks he/she knows best, or by a “friend.” The web sites retain the original look, but are tricked out with all kinds of useless and even damaging changes. (more…)

Pin It on Pinterest