Lots of my clients want to know more about blogging. Somehow they’re just now getting the message that increasing the frequency of rich content might just have to do with blogging.
First, what isn’t a blog?
At its best, a blog is not:
- too long
A blog should be the opposite of all of these things. (more…)
Odd Duck Restaurant logo (Austin, TX)
I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)
The Long Tail of SEO
Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.
Sure. A David can slay a Goliath by offering more rich content. (more…)
Basecamp’s QR code
Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.
Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.
I was quite enamored of them, because they seemed to work so well in Japan. (more…)
Linking to authoritative directories, while not everything in the world of search engine optimization, is still A LOT. (more…)
The $64,000 Question
The $64,000 question for small, medium, and even large businesses. I get this one a lot: “I look at a lot of designers’ web sites and I can’t tell who’s any good.” Well, I’ll give you the simple answer. (more…)