Blogging 101: What is a blog?

Lots of my clients want to know more about blogging. Somehow they’re just now getting the message that increasing the frequency of rich content might just have to do with blogging.

First, what isn’t a blog?

At its best, a blog is not:

  • boring
  • irrelevant
  • too long
  • inaccurate
  • illegal
  • UNREAD

A blog should be the opposite of all of these things. (more…)

When do I stop paying my dues?

Odd Duck restaurant logo

Odd Duck Restaurant logo (Austin, TX)

I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)

SEO 101: Search engine optimization

The Long Tail of SEO

The Long Tail of SEO

Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.

Sure. A David can slay a Goliath by offering more rich content. (more…)

Death of the QR code

Basecamp QR code

Basecamp’s QR code

Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.

Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.

I was quite enamored of them, because they seemed to work so well in Japan. (more…)

How do I find good web designers?

The $64,000 Question logo

The $64,000 Question

The $64,000 question for small, medium, and even large businesses. I get this one a lot: “I look at a lot of designers’ web sites and I can’t tell who’s any good.” Well, I’ll give you the simple answer. (more…)

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