Is Klout dead or just ill?

A couple of months ago, I started to notice that my Klout score, usuallyKlout logo at least 62, was slipping. Not all of my posts, Tweets, and so forth appeared under Klout’s Recent Activity.

Klout, for the uninitiated, bills itself as a way to track and measure your social influence. When it became popular, sometime in 2010, the buzz was that potential clients and bosses would check your Klout score. If it was below 50 or 60 (or 70 or 80, who knows), you didn’t stand a chance of getting hired in the social media/web arena. (more…)

Free SEO tools

1-fight-with-tools

I’ve included some sources for free SEO tools as well as some reviews. Enjoy!

 

 

 

 

 

 

 

1. http://searchenginewatch.com/sew/opinion/2303494/21-best-free-seo-tools-for-on-page-optimization

Can small businesses do their own SEO?

I recently read an SEO say that web design and optimization are mutually incompatible skill sets, which supported the notion that business owners are able to perform their own search engine optimization. I disagree. (more…)

Deconstructing web sites

Spiderman-exclusive-rooftop

Spiderman-exclusive-rooftop (Photo credit: Wikipedia)

The beautiful thing about web sites is that they’re everywhere.

The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.

(more…)

Who are you really web writing for?

The Man Your Man Could Smell Like

The Man Your Man Could Smell Like (Photo credit: Wikipedia)

I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)

"Organic" does not mean "free"

organic vegetables are developed naturally, just like organic search engine results (SERPs).

Organic vegetables are also developed naturally. © Nevit Dilmen

“I think organic is the way to go,” said a colleague of mine this morning. It sounded as if he disagreed with me about the merits of optimizing his web site, which he had built himself using software called SiteSpinner. (more…)

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