Video 101: Make a video that works

Lighting and video slateHow to make a video that works — sounds much easier than it really is.

I’ve watched many companies make videos that don’t do the job intended. Their motivational videos don’t motivate. Their training videos don’t train. Their sales videos don’t sell. They’ve spent anywhere from $20,000 to $100,000 to create this product — how can the product fail? (more…)

How to be a dracu-vendor in 1 easy step

It’s one thing if a good friend or business associate comes to you and says, “Look. I’d like some  photo or video coverage of my two-hour event on Saturday. Can you help me out?” So you give your friend  a good price.

It’s quite another for a volunteer dracu-vendor to show up and suck the job away from you and every other well-meaning media company. (more…)

When do I stop paying my dues?

Odd Duck restaurant logo

Odd Duck Restaurant logo (Austin, TX)

I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)

How can I get a good deal on my website?

Sample request for proposal

Free request for proposal

How can I get a good deal on my website?

Let’s assume by “deal” you mean

1. a website that makes you money

2. a website delivered at its most competitive price. (more…)

Video 101: Why you don’t want one person who does it all

Video 101 why you don't want one person who does it all

You might expect the following on your shoot: a production assistant, a producer, a shooter, and an audio engineer.

You’ve heard of producers, directors, videographers, gaffers, grips, and so forth. Right? They will each likely have a place at your next corporate video shoot.

These are people you don’t see in movies, or out on the street. You see the broad-shouldered videographer hoisting a camera to his shoulder as if that’s how it’s done. (more…)

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