Blogging 101 — Learn to blog

Thornbury Castle chimney detail: brick chimney...

Thornbury Castle chimney detail: brick chimneys built in 1514, in Thornbury, near Bristol, England. (Photo credit: Wikipedia)

I think I’m going to offer creating blog topics as a sideline. Just to help people learn to blog.

As an objective observer (and web writer), I find it SO EASY to look at your business and determine what your customers will find helpful to read.

But I realize that when you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after one or two blogs, you’ll find this isn’t the case. (more…)

Does Apple care about social media anymore?

Apple logo

Apple logo

Every now and then I like to run my company’s URL through Marketing Grader, a service of HubSpot. More than just kicking the tires, this free analysis can tell you some of the strong (and weak) points of your web site and social media efforts.

And it’s pretty cool that you can also check the marketing chops of any company you like. A company like Apple. (more…)

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