Linking to authoritative directories
Linking to authoritative directories, while not everything in the world of search engine optimization, is still A LOT. (more…)
How can I get a good deal on my website?
Free request for proposal
How can I get a good deal on my website?
Let’s assume by “deal” you mean
1. a website that makes you money
2. a website delivered at its most competitive price. (more…)
Heartbleed — how to protect your accounts
If you haven’t paid attention to Heartbleed, now might be a good time.
The Washington Post reported today that the Heartbleed bug may cause major disruptions to the Internet over the next several weeks.
Social media works
Social media works! It really, really does. Share this poster with your boss. (more…)
"Do I need social media?"
Refuse Ordinary, founded by my coaching friends
“Do I need social media?” is one of the first questions I hear from many friends and prospective clients.
Media 101: Objectives? Goals? Boring?
Goal Setting (Photo credit: angietorres)
If you’re making a video, a web site, or any other kind of marketing campaign, you need a way to determine, at the end of the day, whether or not your marketing efforts (and the money you’ve put into them) have done what you wanted.
I’d say most small businesses don’t know how to do that, nor do they know how to set an objective.
As I’ve mentioned in earlier blogs, goals and objectives are different beings. Goals comprise a single overarching purpose: to inform, persuade, train, or entertain. Period. (more…)