Video 101: Do I need a video?

Video crew, Virginia State ParkYou’re about to spend a significant amount of money.

Did you first ask yourself, “Do I need a video?”

Why are you doing it? Everything begins with understanding the goal — the purpose—of your video or other media product.

So, what’s your video goal? (more…)

2012 Williamsburg VA School Supplies Drive

The sixteen Crayola "Metallic FX" sp...

The sixteen Crayola “Metallic FX” special effect crayons (Photo credit: Wikipedia)

Autumn 2012 is a challenge for thousands of area families, as rising gas and food prices leave little for children’s school supplies. Several area businesses want to ensure that local public school students and kindergartners have the materials they need to do their best.

These two businesses have partnered to run the Williamsburg School Supplies Drive.

“Success in school is often linked to success as an adult, and having the right tools is vital to success,” says Knights Inn owner and Williamsburg City Councilman Doug Pons. “We want to make sure the first day of school is exciting for every local child.” (more…)

Top 10 myths about web development

New Website

New Website (Photo credit: J Garrattley)

1. “I can’t afford a website.”

So you have your next-door neighbor’s teenager build you one? Please.

Many people confuse the democracy of the Internet (everyone is there!) with “free.” Many forget that, a decade or two ago, we were all spending a lot more money on ads, printed newsletters, mailings, and brochures. It was important to market professionally, and it still is. (more…)

Video 101: Why make a video?

English: Mark Schulze, Videographer and Direct...

A typical corporate production

Why make a video?

Video and television demand attention. People actually prefer watching video to watching the real thing. If you videotape a speaker and a place a video monitor nearby, eyes will gravitate to the monitor. The medium is the message.

Why do videotapes and film work? Most of us are visually oriented; that is, we rely on sight more than any other sense for at least 80% of our understanding of the world outside us. We keep photo albums, watch dozens of hours of television each week, typically remember what we see in our dreams rather than what we hear or smell or taste. We also enjoy a good story—a package with a beginning, middle, and end. (more…)

Web site usability is the new black

Google Analytics' graphical representation of visitor flow

Google Analytics’ graphical representation of visitor flow

Soon, you’re going to hear a lot more about why web site usability is the new black.

Usability enjoyed a bright but brief heyday in the early 2000s as people realized that they could make web sites that looked better than black type with blue links on a white page. Unfortunately, usability was stomped on by the rapid rise of search engine optimization in 2003 or so. (more…)

2011 WJCC/York School Supply Drive launched

A 1998 USPS stamp commemorating Crayola crayon...

Image via Wikipedia

September 2011 will be a challenge for thousands of area families, as rising gas and food prices leave little for children’s school supplies. Several area businesses want to ensure that local public school students and kindergartners have the materials they need to do their best.

“Success in school is often linked to success as an adult, and having the right tools is vital to success,” says Knights Inn owner and Williamsburg City Councilman Doug Pons. “We want to make sure the first day of school is exciting for every local child.”

This year’s school supply drive is nicknamed “Fill the Room,” because the Knights Inn Williamsburg Busch Gardens Area (620 York Street) has emptied a guest room to fill with school supplies. Cosponsors of the drive are Basecamp Productions and Helen’s Place Photography. (more…)

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