Web clients, beware!

skull and bonesI make nice web sites.

Yet, once a web site is complete, and a web site owner has not opted for further search engine optimization (SEO), I have found a few of my web sites completely revamped. Either by the owner, who thinks he/she knows best, or by a “friend.” The web sites retain the original look, but are tricked out with all kinds of useless and even damaging changes. (more…)

Media 101: Objectives? Goals? Boring?

Goal Setting

Goal Setting (Photo credit: angietorres)

If you’re making a video, a web site, or any other kind of marketing campaign, you need a way to determine, at the end of the day, whether or not your marketing efforts (and the money you’ve put into them) have done what you wanted.

I’d say most small businesses don’t know how to do that, nor do they know how to set an objective.

As I’ve mentioned in earlier blogs, goals and objectives are different beings. Goals comprise a single overarching purpose: to inform, persuade, train, or entertain. Period. (more…)

Blogging 101 — Learn to blog

Thornbury Castle chimney detail: brick chimney...

Thornbury Castle chimney detail: brick chimneys built in 1514, in Thornbury, near Bristol, England. (Photo credit: Wikipedia)

I think I’m going to offer creating blog topics as a sideline. Just to help people learn to blog.

As an objective observer (and web writer), I find it SO EASY to look at your business and determine what your customers will find helpful to read.

But I realize that when you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after one or two blogs, you’ll find this isn’t the case. (more…)

Web marketing is like a cocktail party

When you give a cocktail party, you make your home beautiful and offer refreshments. You engage your guests by making the evening about them — introducing them to other friends and finding out what’s new in their lives. Making them feel special, yes?

Cocktail parties that are all about the host quickly peter out. No one wants to listen to the host pontificate about his or her collection of martini glasses, ceramics, or beanie babies, and where each one came from. Your web site mission is not to be a bible or an encyclopedia of you. Your web site mission is to serve your customers, to help them find what they came to your web site to find.
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Does Apple care about social media anymore?

Apple logo

Apple logo

Every now and then I like to run my company’s URL through Marketing Grader, a service of HubSpot. More than just kicking the tires, this free analysis can tell you some of the strong (and weak) points of your web site and social media efforts.

And it’s pretty cool that you can also check the marketing chops of any company you like. A company like Apple. (more…)

"I’ll gladly pay you Tuesday for a hamburger today."

English: Scan of the cover of a Tijuana bible ...

English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia)

Popeye and J. Wellington Wimpy in E. C. Segar'...

Popeye and J. Wellington Wimpy in E. C. Segar’s Thimble Theatre (Photo credit: Wikipedia)

“I’ll gladly pay you Tuesday for a hamburger today.”

These words by J. Wellington Wimpy (a la Popeye cartoons) epitomize the worst of con artists and those looking to make an easy buck (or burger). I’m pretty sure Wimpy never paid anyone back for those burgers.

But suppose Wimpy had paid his investors back … Then, Wimpy’s words have significance to the honest and hardworking.

I was in a meeting the other day with a nonprofit organization that does good. They help people with serious emotional and physical issues lead more normal lives — get exercise, spend time around others who share their issues, and attend arts and other events. This organization brings in some money each year for operating expenses, yet fundraising is a constant struggle. I’m sure even buying office coffee is an issue at times. (more…)

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