Why use your own business URL for email?

English: Message in a bottle I found the bottl...

English: Message in a bottle I found the bottle at Benacre, it wished me well and has an email address, this had faded.

Why use your own business URL for email?

Nearly every day, someone working at a small- to medium-sized organization hands me a business card.

The URL displays www.thecompanyname.com (e.g., www.acme.com).

Yet the email address is:

(more…)

Video 101: How to read a script

Teleprompter screen circa 1975-1980

Teleprompter screen circa 1975-1980

teleprompter

Teleprompter

When you ask for script samples from prospective writers, they will submit scripts to you presented in television format or in a screenplay format. As their names suggest, one has become traditional to television (and video) and the other to dramatic presentations. (more…)

Basecamp’s 2012 School Supplies Drive helps hundreds

2012 School Supply Drive

Doug Pons of the Knights Inn displays the highly successful collection of goods for Williamsburg area schools.

School Supplies Drive a home run — again

School children throughout Williamsburg, James City County, and York County are already using supplies made possible by Williamsburg’s 2012 School Supplies Drive nickednamed “Fill the Room.”

“We received donations from (more…)

Exact match domains: white hat is now black hat?

White hat SEORemember when we could buy domains with great key words and point them toward our “real” domain?

It looked like this: tuttifruiti.com represents the business name. Tutti Fruiti sells ice cream. So, why not make a second domain name (e.g., best-ice-cream-in-toledo.com) and redirect it to your “real” web site?

Perfectly legal, according to Google, for many years.

This practice has been black hat for years now. (more…)

How is a web page hit counter like a fanny pack?

hit counterHINT: Both were popular in the mid-1990s. One was popular in the 1980s … if you know which is which, then you’re an astute historian.

And both fanny packs and hit counters have been made a lot of fun of in the years since. (more…)

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