Video 101: Why you don’t want one person who does it all

Video 101 why you don't want one person who does it all

You might expect the following on your shoot: a production assistant, a producer, a shooter, and an audio engineer.

You’ve heard of producers, directors, videographers, gaffers, grips, and so forth. Right? They will each likely have a place at your next corporate video shoot.

These are people you don’t see in movies, or out on the street. You see the broad-shouldered videographer hoisting a camera to his shoulder as if that’s how it’s done. (more…)

"Should I give a discount to my clients?"

my desk

Typical entrepreneur’s desk (Photo credit: fensterbme)

It’s happened once again, folks.

A client has asked for a discount on her very first project — claiming that she’ll make it up by giving me more work in the future. (more…)

Snake oil and SEO

snake oil and SEO don't mix

Snake oil doesn’t cure all

Remember my diatribe or two about a snake oil salesman (SOS) turned search engine optimization consultant and web meister?

This is one of those rare times when something really does turn around. Something good. Something just. Something good for the client. And for me.

As you may recall, my web client had decided to enlist the services of someone else (a friend) about a year ago (more…)

"Do I need social media?"

Logo for Refuse Ordinary

Refuse Ordinary, founded by my coaching friends

“Do I need social media?” is one of the first questions I hear from many friends and prospective clients.

(more…)

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