Praying on gangsas … with a cell phone.
Google has announced that its latest — and perhaps most powerful — algorithm update will go to work April 21st, 2015. The update, which nicknamed “Mobilegeddon,” will introduce web site mobile friendliness as a ranking factor. (more…)
Spiderman-exclusive-rooftop (Photo credit: Wikipedia)
The beautiful thing about web sites is that they’re everywhere.
The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.
Odd Duck Restaurant logo (Austin, TX)
I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)
The Long Tail of SEO
Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.
Sure. A David can slay a Goliath by offering more rich content. (more…)
Basecamp’s QR code
Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.
Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.
I was quite enamored of them, because they seemed to work so well in Japan. (more…)
You might expect the following on your shoot: a production assistant, a producer, a shooter, and an audio engineer.
You’ve heard of producers, directors, videographers, gaffers, grips, and so forth. Right? They will each likely have a place at your next corporate video shoot.
These are people you don’t see in movies, or out on the street. You see the broad-shouldered videographer hoisting a camera to his shoulder as if that’s how it’s done. (more…)