Google has announced that its latest — and perhaps most powerful — algorithm update will go to work April 21st, 2015. The update, which nicknamed “Mobilegeddon,” will introduce web site mobile friendliness as a ranking factor. (more…)
The beautiful thing about web sites is that they’re everywhere.
The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.
I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)
Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.
Sure. A David can slay a Goliath by offering more rich content. (more…)
Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.
Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.
I was quite enamored of them, because they seemed to work so well in Japan. (more…)
You’ve heard of producers, directors, videographers, gaffers, grips, and so forth. Right? They will each likely have a place at your next corporate video shoot.
These are people you don’t see in movies, or out on the street. You see the broad-shouldered videographer hoisting a camera to his shoulder as if that’s how it’s done. (more…)