The April 21 Google update will affect you

Praying on gangsas ... with a cell phone.

Praying on gangsas … with a cell phone.

Google has announced that its latest — and perhaps most powerful — algorithm update will go to work April 21st, 2015. The update, which nicknamed “Mobilegeddon,” will introduce web site mobile friendliness as a ranking factor. (more…)

Deconstructing web sites

Spiderman-exclusive-rooftop

Spiderman-exclusive-rooftop (Photo credit: Wikipedia)

The beautiful thing about web sites is that they’re everywhere.

The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.

(more…)

When do I stop paying my dues?

Odd Duck restaurant logo

Odd Duck Restaurant logo (Austin, TX)

I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)

SEO 101: Search engine optimization

The Long Tail of SEO

The Long Tail of SEO

Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.

Sure. A David can slay a Goliath by offering more rich content. (more…)

Death of the QR code

Basecamp QR code

Basecamp’s QR code

Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.

Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.

I was quite enamored of them, because they seemed to work so well in Japan. (more…)

Video 101: Why you don’t want one person who does it all

Video 101 why you don't want one person who does it all

You might expect the following on your shoot: a production assistant, a producer, a shooter, and an audio engineer.

You’ve heard of producers, directors, videographers, gaffers, grips, and so forth. Right? They will each likely have a place at your next corporate video shoot.

These are people you don’t see in movies, or out on the street. You see the broad-shouldered videographer hoisting a camera to his shoulder as if that’s how it’s done. (more…)

Pin It on Pinterest