Lynda.com comes to Williamsburg, VA
This is huge.
Big news.
Lynda.com is now available at many public libraries in the United States. (more…)
The April 21 Google update will affect you
Praying on gangsas … with a cell phone.
Google has announced that its latest — and perhaps most powerful — algorithm update will go to work April 21st, 2015. The update, which nicknamed “Mobilegeddon,” will introduce web site mobile friendliness as a ranking factor. (more…)
Deconstructing web sites
Spiderman-exclusive-rooftop (Photo credit: Wikipedia)
The beautiful thing about web sites is that they’re everywhere.
The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.
When do I stop paying my dues?
Odd Duck Restaurant logo (Austin, TX)
I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)
SEO 101: Search engine optimization
The Long Tail of SEO
Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.
Sure. A David can slay a Goliath by offering more rich content. (more…)
Death of the QR code
Basecamp’s QR code
Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.
Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.
I was quite enamored of them, because they seemed to work so well in Japan. (more…)