Web harvest — some random items

A Picture of a eBook

Ebook

Today’s web harvest: some random items

People wonder what I do at my desk all day, when they see me pop up on Facebook and Twitter.

Research, I tell them.

And today’s harvest has been remarkable:

  • A WordPress widget that can turn your blog into an electronic book. Really. It can’t tell good from bad writing, of course, but it can help you format it professionally and get it ready for sale on Amazon.
  • Anthologize, made by George Mason University’s Center for History and New Media. Bravo.

What have you found on the Internet today?

SEO 101: Pull marketing doesn’t mean "easy"!

Pull marketingFirst of all, let’s define SEO. SEO stands for Search Engine Optimization, the process of making a web site its most findable.

The beauty part of SEO is that it’s mostly about “pull” marketing. Pull marketing helps consumers find products and services they’re already looking for. Like Google AdWords. If you enter “red herring” into a Google search box, along with Google search results will appear ads from vendors who are selling something related to “red herring.” (more…)

Find your own famous potatoes

Organic russet potatoes (photo by Steve Caruso)

The current state license plate design, modifi...

The current state license plate design, modified since its introduction in 1991. (Photo credit: Wikipedia)

The other day, on my way to D.C., I drove behind a car with Idaho plates. The Idaho license plate is quite beautiful really. A kind of red and white sky, and blue mountains and pine trees at the bottom. The slogan – “Famous Potatoes.”

Famous potatoes indeed. (more…)

Got Sequoia?

giant sequoia ring and marketing

Giant Sequoia ring

When you think of giant sequoias, you may be at first impressed by their grandeur. Sequoias can stand hundreds of feet tall, with trunks up to 25 feet thick. They can live for 2,000 years.

Sequoias are a big deal in this country. National park rangers wear the image of a sequoia tree on their hatbands and belt buckles. Smokey Bear frequently appeared with sequoias to tell us that only we could prevent forest fires. But, until recently, we didn’t know something important that makes this American icon really different from other trees. (more…)

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