Your web site is alive

Your web site is aliveYour web site responds to attention and nurturing just like any living being. The more attention you give it, the better your search engine rankings.

You see, Google (and this is the 400-pound gorilla to pay attention to) figures that the more attention you give your web site, the fresher your information and the more useful your web site will be to people.

So, if you do nothing else to your web site other than spruce it up once a week, you’ll rank higher in search engine results than your (similar) competitor who hasn’t tweaked a page all year.

Here are some easy things you can do to freshen up your existing web site:

  1. Revise wording. Trim wording and make sure the important content is within the first couple of sentences. Use subheads with your keywords. Pick a blog and make sure it’s up to date. Things change, and maybe your understanding of a subject changes. Maybe keyword popularity changes. I have a client who’s a landscaper and hardscaper. There’s always something new we can tweak re: technology or plants. Or something else.
  2. Add SEO-friendly wording. A look at your competitors’ web sites may give you an idea of words and phrases that work. Or go to Google AdWords and run your own test. If you have questions, call me. I can make this process easy for you. 410.404.5559.
  3. Upload pictures. Pictures will also help to keep people on your web site (we also call this “stickiness”).
  4. Include additional downloadable information. Google looks very favorably upon .pdfs, for instance. When it sees you offering .pdfs, Google figures you want to help educate people, and education is tops on Google’s list.
  5. Start a blog. If you have a wordsmith on your staff, this is a no-brainer toward higher search engine results. Just address industry topics in simple, understandable terms. If you don’t have a wordsmith, you can still blog. Quote industry publications (giving credit, of course). Upload photographs of your products. Take questions from your public, and answer them.

There is plenty more that you can do to continually freshen your site. For now, aim to do a little something every week. And watch your stats go up. Oh, you do have a free Google Analytics account, don’t you? And a Google Business page?

Web harvest — some random items

A Picture of a eBook

Ebook

Today’s web harvest: some random items

People wonder what I do at my desk all day, when they see me pop up on Facebook and Twitter.

Research, I tell them.

And today’s harvest has been remarkable:

  • A WordPress widget that can turn your blog into an electronic book. Really. It can’t tell good from bad writing, of course, but it can help you format it professionally and get it ready for sale on Amazon.
  • Anthologize, made by George Mason University’s Center for History and New Media. Bravo.

What have you found on the Internet today?

SEO 101: Pull marketing doesn’t mean "easy"!

Pull marketingFirst of all, let’s define SEO. SEO stands for Search Engine Optimization, the process of making a web site its most findable.

The beauty part of SEO is that it’s mostly about “pull” marketing. Pull marketing helps consumers find products and services they’re already looking for. Like Google AdWords. If you enter “red herring” into a Google search box, along with Google search results will appear ads from vendors who are selling something related to “red herring.” (more…)

Find your own famous potatoes

Organic russet potatoes (photo by Steve Caruso)

The current state license plate design, modifi...

The current state license plate design, modified since its introduction in 1991. (Photo credit: Wikipedia)

The other day, on my way to D.C., I drove behind a car with Idaho plates. The Idaho license plate is quite beautiful really. A kind of red and white sky, and blue mountains and pine trees at the bottom. The slogan – “Famous Potatoes.”

Famous potatoes indeed. (more…)

Got Sequoia?

giant sequoia ring and marketing

Giant Sequoia ring

When you think of giant sequoias, you may be at first impressed by their grandeur. Sequoias can stand hundreds of feet tall, with trunks up to 25 feet thick. They can live for 2,000 years.

Sequoias are a big deal in this country. National park rangers wear the image of a sequoia tree on their hatbands and belt buckles. Smokey Bear frequently appeared with sequoias to tell us that only we could prevent forest fires. But, until recently, we didn’t know something important that makes this American icon really different from other trees. (more…)

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