More consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy from brands that take stands on social issues.
At the same time, consumers are increasingly skeptical about these partnerships, seeing them as marketing stunts. It’s called wokewashing. (more…)
The world’s largest annual consumer technology show — CES 2018 in Las Vegas — took place in January 2018 and some of the most exciting gadgets this year were on display in the augmented reality (AR) marketplace.
This follows the news, announced in December, that 2018 will be the year the previously secretive company Magic Leap joins the likes of Microsoft, Meta, ODG, Mira and DAQRI to launch an AR headset. (more…)
Man reading Las Ultimas Notices (photo by Diego Grez)
These days businesses can focus so much on the trees that they forget the forest.
Take the newspaper business, which has been on a death spiral for at least 20 years.
The word “storytelling” has a lot of buzz about it these days — from film to web.
You can understand how important storytelling is to film and video.
When you tell a good story, you involve your audience, who identifies with one or more characters. Screenwriting guru Robert McKee talks a lot about stories in this Harvard Business Review interview.
Good stories light up the imaginations of those who are reading, hearing, or experiencing them in other ways. (more…)
It can be challenging to find the right domain suffix for your business. On top of a great domain name, you have to make sure that no one else has that domain name with suffix (e.g., .com or .org).
Jonesplumbing.com is probably already taken. (more…)
Do you