Get ready for augmented reality

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WayRay’s holographic AR device displays information tailored to drivers and passengers.

The world’s largest annual consumer technology show — CES 2018 in Las Vegas — took place in January 2018 and some of the most exciting gadgets this year were on display in the augmented reality (AR) marketplace.

This follows the news, announced in December, that 2018 will be the year the previously secretive company Magic Leap joins the likes of Microsoft, Meta, ODG, Mira and DAQRI to launch an AR headset. (more…)

Is Klout dead or just ill?

A couple of months ago, I started to notice that my Klout score, usuallyKlout logo at least 62, was slipping. Not all of my posts, Tweets, and so forth appeared under Klout’s Recent Activity.

Klout, for the uninitiated, bills itself as a way to track and measure your social influence. When it became popular, sometime in 2010, the buzz was that potential clients and bosses would check your Klout score. If it was below 50 or 60 (or 70 or 80, who knows), you didn’t stand a chance of getting hired in the social media/web arena. (more…)

Personalized retargeting — what you need to know

 Do you know what “personalized retargeting” is?

Steve Madden boots

Steve Madden boots (on sale, of course)

Recently, I clicked on a Facebook ad for a cute pair of boots.

At first, I wasn’t surprised to continue to see the boots advertised on FB. After all, FB knew I’d clicked on their ad.

Then, the boots ad just didn’t go away. Even after I bought the damned things. Which I swear I did on day 2 of the ads, not on day 32. (more…)

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