Google Nik Collection now free

Google Nik Collection now free

The Google Nik Collection — tools that enhance Photoshop and Lightroom

On Thursday, March 24th, 2016, Google made its Google Nik Collection free for the taking. The Nik Collection is a set of premier photo editing plug-ins originally priced at $500 and later at $150. Google bought Nik in 2012. Google says that it will fully refund 2016 purchases of the software.

Google hints that the tools are now free because Google will concentrate on designing complementary mobile applications of it in the future:

As we continue to focus our long-term investments in building incredible photo editing tools for mobile, including Google Photos and Snapseed, we’ve decided to make the Google Nik Collection desktop suite available for free, so that now anyone can use it. (more…)

What are internal links and why do I need them?

What are internal links?

Illustration 1. If your web content doesn’t have appropriate internal links, it might be marooned, as “D” and “C” are here.

Internal links are highly prized in a web site.

What are internal links?

They’re links to content within your own web site. Internal links might link to content on the same page, and they might link to content on another page of your web site.

Why are internal links important?

Internal links are valuable for several reasons.

First, internal links tell Google that you’re serious about directing your audience toward content they want to see. (more…)

What is storytelling vis a vis web sites?

What is storytelling?The word “storytelling” has a lot of buzz about it these days — from film to web.

You can understand how important storytelling is to film and video.

When you tell a good story, you involve your audience, who identifies with one or more characters. Screenwriting guru Robert McKee talks a lot about stories in this Harvard Business Review interview.

Good stories light up the imaginations of those who are reading, hearing, or experiencing them in other ways. (more…)

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