Why do news websites turn their customers away?
These days businesses can focus so much on the trees that they forget the forest.
Take the newspaper business, which has been on a death spiral for at least 20 years.
- We have 20% fewer journalists working today than we had in 2001 (Saba, Jennifer (March 16, 2009). “Specifics on Newspapers from ‘State of News Media’ Report”. Editor & Publisher. Archived from the original on March 20, 2009. Retrieved 2009-03-17).
- Many readers no longer seek out newspapers per se; they look for specific writers, journalists, social media and blogs. (Ibid)
- In an effort to cut costs, many news publications have cut staff and content, which turns away readers, creating a vicious cycle. (Morton, John (October–November 2007). “Buffeted: Newspapers Are Paying the Price for Shortsighted Thinking”. American Journalism Review.)