Think of the most hilarious video you’ve ever seen on the internet. Why is it so funny?
As a researcher who investigates some of the potential side effects of humor, I spend a fair bit of time verifying the funniness of the jokes, photos and videos we present to participants in our studies. Quantifying the perception of humor is paramount in ensuring our findings are valid and reliable. We often rely on pretesting – that is, trying out jokes and other potential stimuli on different samples of people – to give us a sense of whether they might work in our studies. (more…)
Alex Lubet, University of Minnesota
There’s been a great deal of excitement over Bob Dylan winning the 2016 Nobel Prize for Literature. It’s rare for artists who have achieved widespread, mainstream popularity to win. And although Nobels often go to Americans, the last literature prize to go to one was Toni Morrison in 1993. Furthermore, according to The New York Times, “It is the first time the honor has gone to a musician.”
But as Bob Dylan might croon, “the Times they are mistaken.” (more…)
After years of sales growth, major publishers reported a fall in their e-book sales for the first time this year, introducing new doubts about the potential of e-books in the publishing industry. A Penguin executive even admitted recently that the e-books hype may have driven unwise investment, with the company losing too much confidence in “the power of the word on the page.”