Find your own famous potatoes

Organic russet potatoes (photo by Steve Caruso)

The current state license plate design, modifi...

The current state license plate design, modified since its introduction in 1991. (Photo credit: Wikipedia)

The other day, on my way to D.C., I drove behind a car with Idaho plates. The Idaho license plate is quite beautiful really. A kind of red and white sky, and blue mountains and pine trees at the bottom. The slogan – “Famous Potatoes.”

Famous potatoes indeed. (more…)

Got Sequoia?

giant sequoia ring and marketing

Giant Sequoia ring

When you think of giant sequoias, you may be at first impressed by their grandeur. Sequoias can stand hundreds of feet tall, with trunks up to 25 feet thick. They can live for 2,000 years.

Sequoias are a big deal in this country. National park rangers wear the image of a sequoia tree on their hatbands and belt buckles. Smokey Bear frequently appeared with sequoias to tell us that only we could prevent forest fires. But, until recently, we didn’t know something important that makes this American icon really different from other trees. (more…)

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