SEO 101: Pull marketing doesn’t mean "easy"!
First of all, let’s define SEO. SEO stands for Search Engine Optimization, the process of making a web site its most findable.
The beauty part of SEO is that it’s mostly about “pull” marketing. Pull marketing helps consumers find products and services they’re already looking for. Like Google AdWords. If you enter “red herring” into a Google search box, along with Google search results will appear ads from vendors who are selling something related to “red herring.” (more…)
