This lovely image comes from the Farm Security Administration and is of a Polish Farming couple. Photo by Jack Delano and assumed to be in the public domain.
Updated June 30th, 2019
“Viva public domain.” The words tantalize us with their promise of free images for our videos, web sites, and publications. Public domain images and audio can come from the government, the public, and commercial works whose copyright has expired.
But there’s a price to pay for all that free public domain candy. You need to know some basic rules, or you could wind up in court or owing someone money.
For instance, public domain does not mean “released.” “Released” indicates that the human subjects in the photo have been properly released, usually by signing a subject release form and being paid a sum of money. (more…)
So you want to prove to your boss that social media and other efforts are working.
Here are some great products that can help you.
SEMRUSH is a fantastic product, tracking local and national search engine results, as well as social media and other factors that can figure into your web site’s ranking. Subscription.
Advanced Web Ranking lets you track every key word in any search engine or directory on the Internet. Subscription.
Hub Spot lets you determine qualified leads and how to convert them. Hub Spot specializes in inbound marketing (bringing qualified leads to your site and converting them into customers). Try out HS’s free Web Site Grader to see how well your web site performs. There are also “graders” to grade your book marketing, Facebook and Twitter presence, blog, and press releases. Some free tools and a subscription plan.
I also like Spider Viewer, from WeBuildPages. Spider Viewer shows you your page as a search engine “spider” would view it — text and links. So if you want to analyze your meta information (and make sure you don’t have unwanted formatting, for instance), this is a good tool to use. It will also display all links — I’ve found this useful when considering whether my links are well worded. Free.
The secret to getting accurate video production estimates
If you want to build a house, you don’t ask a builder for the price (right off, anyway).
The smart way to build a house would be to come up with a plan — the number of floors, rooms, bathrooms, and so forth — and then let several builders give you their estimates. You’d probably hire an architect to help you. (more…)