Think you can’t afford a video? Think again
OK, I won’t taunt you with lines like, “But you can’t afford NOT to make a video.”
When you don’t have enough money, you don’t have enough money.
However, you may just have enough money. Although it often costs $15,000-$25,000 for a typical corporate video, you can get a perfectly good 5:00 (five-minute) video (nothing very fancy, few if any actors and other bells and whistles but still perfectly respectable) for $8K-$9K — if you know how to shop.
So I’ll help you plan a video that won’t break the bank. Here are five steps to a video production you may be able to afford.
- First, you’ll get a script, probably $2,000 if your topic doesn’t require additional research.
- Then, you’ll hire a producer and ask for three days — one preproduction, one production, and one post-production day. $1,500-$1,800. This producer will guide your video through each step.
- You’ll only use one shooting day with no more than two primary locations not far from each other. On that day, your camera crew (a videographer, an audio technician, and a producer) will get footage and interviews. That will cost you around $2,100, including meals and snacks during the day. (Be prepared to have your producer work with you to streamline the script so that you only need that one shooting day.)
- You’ll have the project edited, which will include any additional graphics, music, photographs, and so forth. Let’s say two days at $1,200 a day. $2,400.
- Narration will cost around $350.
If all goes as planned (and, really, I have to say that every video is different!), you will have great video for $8,650. That’s a bargain.
There are ways, obviously, to spend more money on a production, and there are a few ways to spend less. Plus, there are ways to stretch your footage, so that you’re creating several videos instead of just one.
Remember: you can afford a video if it pays for itself and then some.
If you think you have enough money for a video, get in touch. We’d be happy to chat about your ideas and how we can stick to the budget you have. Call Susan Branch Smith @410.404.5559.
- 6 Steps to making your own corporate video – for under £200 [Alan Stevens] (ecademy.com)
- TFTD: Should my CEO narrate the video? (basecamppro.com)
- Video pricing: what many producers don’t want you to know (basecamppro.com)
Updated July 31st, 2018
“Viva public domain.” The words tantalize us with their promise of free images for our videos, web sites, and publications. Public domain images and audio can come from the government, the public, and commercial works whose copyright has expired.
But there’s a price to pay for all that free public domain candy. You need to know some basic rules, or you could wind up in court or owing someone money.
For instance, public domain does not mean “released.” “Released” indicates that the human subjects in the photo have been properly released, usually by signing a subject release form and being paid a sum of money. (more…)
So you want to prove to your boss that social media and other efforts are working.
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