Happy Valentine’s Day to Basecamp

Google love

Robert Indiana’s Google Love

I usually run a search engine measurement tool once a day for Basecamp Productions … just to see where my key words stand compared to those of other businesses. I do this for each of my clients’ sites as well. But, thanks to a couple of weeks in California and some computer glitches, I hadn’t run my measurement software in nearly three weeks. (more…)

How to rate your web site host? Easy

I host my clients’ web sites, and that’s a lot different than just having a URL that’s hosted by a “GoDaddy” solution. Friends don’t let friends use GoDaddy.

I need my clients’ web sites to be up 24/7, to have email work correctly once configured, and not to spend a lot of time troubleshooting geeky things about hosting.

Some time ago, I had a bad experience with InMotion Hosting.

So I went to BlueHost. I highly recommend these folks. Their pricing has been clear and fair. They are up 100% of the time (in my year with them), and they have a phone number that someone actually answers. YAY.

But BlueHost is making changes. They’re ditching their Reseller program, which means you can’t host your clients’ web sites under an agency account. I can, because I’ve been grandfathered in, but I’m not sure how long I’ll be sticking around.

BlueHost has also changed its policy for support — they won’t spend as much time helping you. I think a premium support plan must be on the way.

How to rate your web host

I do realize that there are many hosting providers out there. And if you need to give good or bad feedback about them, try this link:

Customer Hosting Reviews
Who Is Hosting This

Look — the only way others will know what’s going on vis-a-vis web hosts is if you vote.

"Do I need a web writer?"

What ever happened to white space used well??

What ever happened to white space used well??

We get this question a lot: “Do I need a web writer?”

My answer is always, “Yes.”

  1. It takes a good web writer to write economically (i.e., not too much but not too little).
  2. A good web writer knows how to jumpstart your web site’s search engine optimization (by using words and phrases that your potential customers and qualified leads use to search for services like yours).
  3. It takes a good web writer to treat your business objectively, giving it the content that will bring your target audience(s) to your website.

Traditionally, graphic design has been orderly: a copywriter writes the copy and a graphic designer makes it visually sing.

Somehow, this orderly universe was disrupted in 1996 or so by the incredible speed with which the Internet crashed over all of us.

The geeks — the ones who knew how to program a web page — found themselves in control of this new world. Because they didn’t know anything about graphic design, their pages looked pretty bad — and they simply required their customers to provide copy, which usually wasn’t any better.

Most small- and medium-sized businesses didn’t know enough to hire their own writers, or a producer to oversee the process and a designer to ensure that what was programmed was actually any good.

And, in some pockets of this world, this is still how business is done.

We want you to be happy with your final web site, and for nothing to be left out or forgotten in the process. And even though you may not know design principles, you know what you like. Basecamp Productions gives that to you.

In short, we let designers design and writers write. Your budget won’t know the difference, but you will. We also provide a producer to oversee the process — all at no additional cost to you. Call us today. 410.404.5559.

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