Video 101: Why make a video?

English: Mark Schulze, Videographer and Direct...

A typical corporate production

Why make a video?

Video and television demand attention. People actually prefer watching video to watching the real thing. If you videotape a speaker and a place a video monitor nearby, eyes will gravitate to the monitor. The medium is the message.

Why do videotapes and film work? Most of us are visually oriented; that is, we rely on sight more than any other sense for at least 80% of our understanding of the world outside us. We keep photo albums, watch dozens of hours of television each week, typically remember what we see in our dreams rather than what we hear or smell or taste. We also enjoy a good story—a package with a beginning, middle, and end. (more…)

Web site usability is the new black

Google Analytics' graphical representation of visitor flow

Google Analytics’ graphical representation of visitor flow

Soon, you’re going to hear a lot more about why web site usability is the new black.

Usability enjoyed a bright but brief heyday in the early 2000s as people realized that they could make web sites that looked better than black type with blue links on a white page. Unfortunately, usability was stomped on by the rapid rise of search engine optimization in 2003 or so. (more…)

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