When you give a cocktail party, you make your home beautiful and offer refreshments. You engage your guests by making the evening about them — introducing them to other friends and finding out what’s new in their lives. Making them feel special, yes?
Cocktail parties that are all about the host quickly peter out. No one wants to listen to the host pontificate about his or her collection of martini glasses, ceramics, or beanie babies, and where each one came from. Your web site mission is not to be a bible or an encyclopedia of you. Your web site mission is to serve your customers, to help them find what they came to your web site to find.
Every now and then I like to run my company’s URL through Marketing Grader, a service of HubSpot. More than just kicking the tires, this free analysis can tell you some of the strong (and weak) points of your web site and social media efforts.
And it’s pretty cool that you can also check the marketing chops of any company you like. A company like Apple. (more…)
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia)
Popeye and J. Wellington Wimpy in E. C. Segar’s Thimble Theatre (Photo credit: Wikipedia)
“I’ll gladly pay you Tuesday for a hamburger today.”
These words by J. Wellington Wimpy (a la Popeye cartoons) epitomize the worst of con artists and those looking to make an easy buck (or burger). I’m pretty sure Wimpy never paid anyone back for those burgers.
But suppose Wimpy had paid his investors back … Then, Wimpy’s words have significance to the honest and hardworking.
I was in a meeting the other day with a nonprofit organization that does good. They help people with serious emotional and physical issues lead more normal lives — get exercise, spend time around others who share their issues, and attend arts and other events. This organization brings in some money each year for operating expenses, yet fundraising is a constant struggle. I’m sure even buying office coffee is an issue at times. (more…)