Basecamp Productions attracted 3300 or so views in 2012. Thank you for being a part of our blogging success! Our stats
If you’re making a video, a web site, or any other kind of marketing campaign, you need a way to determine, at the end of the day, whether or not your marketing efforts (and the money you’ve put into them) have done what you wanted.
I’d say most small businesses don’t know how to do that, nor do they know how to set an objective.
As I’ve mentioned in earlier blogs, goals and objectives are different beings. Goals comprise a single overarching purpose: to inform, persuade, train, or entertain. Period. (more…)
I think I’m going to offer creating blog topics as a sideline. Just to help people learn to blog.
As an objective observer (and web writer), I find it SO EASY to look at your business and determine what your customers will find helpful to read.
But I realize that when you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after one or two blogs, you’ll find this isn’t the case. (more…)