Video 101: Offline and online editing

Video Wisconsin studio 2007 circa 2007

Video Wisconsin’s online editing studio circa 2007

If anyone is still trying to sell you offline and online editing prices for video editing, please sell THEM a bottle of snake oil.

What I’m telling you is really old news … I hope no one has been selling either of these since 2004 or so. HOWEVER, the reason why I’m writing this is that I just ran into two fairly recent (Bright Hub and Creative Cow) mentions of offline and online editing and want to make sure we quash any stragglers. (more…)

Media 101: Objectives? Goals? Boring?

Goal Setting

Goal Setting (Photo credit: angietorres)

If you’re making a video, a web site, or any other kind of marketing campaign, you need a way to determine, at the end of the day, whether or not your marketing efforts (and the money you’ve put into them) have done what you wanted.

I’d say most small businesses don’t know how to do that, nor do they know how to set an objective.

As I’ve mentioned in earlier blogs, goals and objectives are different beings. Goals comprise a single overarching purpose: to inform, persuade, train, or entertain. Period. (more…)

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