Exact match domains: white hat is now black hat?

White hat SEORemember when we could buy domains with great key words and point them toward our “real” domain?

It looked like this: tuttifruiti.com represents the business name. Tutti Fruiti sells ice cream. So, why not make a second domain name (e.g., best-ice-cream-in-toledo.com) and redirect it to your “real” web site?

Perfectly legal, according to Google, for many years.

This practice has been black hat for years now. (more…)

When to cut bait with a client

fish or cut baitIf you’re in the practice of hosting your clients’ web sites, this message is for you.

The other day I received two emails from my web host, InMotion Hosting, where I maintain an agency account only for clients. In other words, I lease a server, which saves my clients money and lets me use tools I am familiar with (as opposed to dealing with a variety of hosts and their varying CPanel configurations and levels of support. (more…)

How is a web page hit counter like a fanny pack?

hit counterHINT: Both were popular in the mid-1990s. One was popular in the 1980s … if you know which is which, then you’re an astute historian.

And both fanny packs and hit counters have been made a lot of fun of in the years since. (more…)

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