Video 101: Do you need a treatment before script?

Script

Script (Photo credit: sc63)

Yes, you need a treatment before script.

Begin with a preliminary treatment, a page or so of prose describing what your production will be about. I do this when a lot of ideas have been kicked around, or when the production is long and/or complex.

I don’t use a preliminary treatment when (more…)

Snake oil and SEO

snake oil and SEO don't mix

Snake oil doesn’t cure all

Remember my diatribe or two about a snake oil salesman (SOS) turned search engine optimization consultant and web meister?

This is one of those rare times when something really does turn around. Something good. Something just. Something good for the client. And for me.

As you may recall, my web client had decided to enlist the services of someone else (a friend) about a year ago (more…)

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