Death of the QR code

Basecamp QR code

Basecamp’s QR code

Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.

Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.

I was quite enamored of them, because they seemed to work so well in Japan. (more…)

How do I find good web designers?

The $64,000 Question logo

The $64,000 Question

The $64,000 question for small, medium, and even large businesses. I get this one a lot: “I look at a lot of designers’ web sites and I can’t tell who’s any good.” Well, I’ll give you the simple answer. (more…)

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