Odd Duck Restaurant logo (Austin, TX)
I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)
The Long Tail of SEO
Search engine optimization is a very cool thing. SEO is what gives the Internet democracy. We can all be stars, theoretically, if we do SEO right.
Sure. A David can slay a Goliath by offering more rich content. (more…)
Basecamp’s QR code
Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.
Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.
I was quite enamored of them, because they seemed to work so well in Japan. (more…)