I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)
“I think organic is the way to go,” said a colleague of mine this morning. It sounded as if he disagreed with me about the merits of optimizing his web site, which he had built himself using software called SiteSpinner. (more…)
Lots of my clients want to know more about blogging. Somehow they’re just now getting the message that increasing the frequency of rich content might just have to do with blogging.
First, what isn’t a blog?
At its best, a blog is not:
- too long
A blog should be the opposite of all of these things. (more…)