How to be a dracu-vendor in 1 easy step

It’s one thing if a good friend or business associate comes to you and says, “Look. I’d like some  photo or video coverage of my two-hour event on Saturday. Can you help me out?” So you give your friend  a good price.

It’s quite another for a volunteer dracu-vendor to show up and suck the job away from you and every other well-meaning media company. (more…)

Who are you really web writing for?

The Man Your Man Could Smell Like

The Man Your Man Could Smell Like (Photo credit: Wikipedia)

I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)

"Organic" does not mean "free"

organic vegetables are developed naturally, just like organic search engine results (SERPs).

Organic vegetables are also developed naturally. © Nevit Dilmen

“I think organic is the way to go,” said a colleague of mine this morning. It sounded as if he disagreed with me about the merits of optimizing his web site, which he had built himself using software called SiteSpinner. (more…)

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