The beautiful thing about web sites is that they’re everywhere.
The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.
It’s one thing if a good friend or business associate comes to you and says, “Look. I’d like some photo or video coverage of my two-hour event on Saturday. Can you help me out?” So you give your friend a good price.
It’s quite another for a volunteer dracu-vendor to show up and suck the job away from you and every other well-meaning media company. (more…)