Deconstructing web sites

Spiderman-exclusive-rooftop

Spiderman-exclusive-rooftop (Photo credit: Wikipedia)

The beautiful thing about web sites is that they’re everywhere.

The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.

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How to be a dracu-vendor in 1 easy step

It’s one thing if a good friend or business associate comes to you and says, “Look. I’d like some  photo or video coverage of my two-hour event on Saturday. Can you help me out?” So you give your friend  a good price.

It’s quite another for a volunteer dracu-vendor to show up and suck the job away from you and every other well-meaning media company. (more…)

Who are you really web writing for?

The Man Your Man Could Smell Like

The Man Your Man Could Smell Like (Photo credit: Wikipedia)

I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)

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