Video 101: Make a video that works

Lighting and video slateHow to make a video that works — sounds much easier than it really is.

I’ve watched many companies make videos that don’t do the job intended. Their motivational videos don’t motivate. Their training videos don’t train. Their sales videos don’t sell. They’ve spent anywhere from $20,000 to $100,000 to create this product — how can the product fail? (more…)

Deconstructing web sites

Spiderman-exclusive-rooftop

Spiderman-exclusive-rooftop (Photo credit: Wikipedia)

The beautiful thing about web sites is that they’re everywhere.

The un-beautiful thing about web sites is that 75% of the design I see in smaller towns and cities is circa 1996, about the year we all got on the Internet. What do I mean? I mean that the web sites are appalling in the same way that “desktop publishing” has been appalling since the 1980s.

(more…)

Pin It on Pinterest