Can small businesses do their own SEO?

I recently read an SEO say that web design and optimization are mutually incompatible skill sets, which supported the notion that business owners are able to perform their own search engine optimization. I disagree. (more…)

Personalized retargeting — what you need to know

 Do you know what “personalized retargeting” is?

Steve Madden boots

Steve Madden boots (on sale, of course)

Recently, I clicked on a Facebook ad for a cute pair of boots.

At first, I wasn’t surprised to continue to see the boots advertised on FB. After all, FB knew I’d clicked on their ad.

Then, the boots ad just didn’t go away. Even after I bought the damned things. Which I swear I did on day 2 of the ads, not on day 32. (more…)

Pin It on Pinterest