Personalized retargeting — what you need to know

 Do you know what “personalized retargeting” is?

Steve Madden boots

Steve Madden boots (on sale, of course)

Recently, I clicked on a Facebook ad for a cute pair of boots.

At first, I wasn’t surprised to continue to see the boots advertised on FB. After all, FB knew I’d clicked on their ad.

Then, the boots ad just didn’t go away. Even after I bought the damned things. Which I swear I did on day 2 of the ads, not on day 32. (more…)

Film and video light bulb jokes

Film and video jokesFilm and video light bulb jokes

Why are light bulb jokes so popular and who told the first light bulb joke? Let me know.

Q: How many actors does it take to screw in a light bulb?
A: Nine: one to screw it in and the other eight to hold the mirror.

Q: How many grips does it take to screw in a light bulb?
A: Two: One to hold it, one to hammer it in.

Q: How many grips does it take to screw in a light bulb?
A: That’s electric’s job. (more…)

Video 101: Make a video that works

Lighting and video slateHow to make a video that works — sounds much easier than it really is.

I’ve watched many companies make videos that don’t do the job intended. Their motivational videos don’t motivate. Their training videos don’t train. Their sales videos don’t sell. They’ve spent anywhere from $20,000 to $100,000 to create this product — how can the product fail? (more…)

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