The April 21 Google update will affect you

Praying on gangsas ... with a cell phone.

Praying on gangsas … with a cell phone.

Google has announced that its latest — and perhaps most powerful — algorithm update will go to work April 21st, 2015. The update, which nicknamed “Mobilegeddon,” will introduce web site mobile friendliness as a ranking factor. (more…)

How to join a nonprofit board the right way

NonprofitNot all nonprofits want your help. They want a board, but they don’t want its help.

I know this because I was recently a member of such a board.

The small, local nonprofit had been started by someone (the executive director) who firmly believed that she knew what was best for it — its social media, its marketing, its direction, its funding. (more…)

Is Klout dead or just ill?

A couple of months ago, I started to notice that my Klout score, usuallyKlout logo at least 62, was slipping. Not all of my posts, Tweets, and so forth appeared under Klout’s Recent Activity.

Klout, for the uninitiated, bills itself as a way to track and measure your social influence. When it became popular, sometime in 2010, the buzz was that potential clients and bosses would check your Klout score. If it was below 50 or 60 (or 70 or 80, who knows), you didn’t stand a chance of getting hired in the social media/web arena. (more…)

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