Content has always been king

Content has always been king (Source: Wikimedia Commons)

Content has always been king (Source: Wikimedia Commons)

Lately the Internet is rife with the phrase “content is king.” What? Content has always been king.

Content, of course, is anything that contributes to your message: words, illustrations, photographs, videos, and, increasingly, design. A web site needs to look good and BE good. (more…)

Are meta description tags still important?

As early as 2002, the meta description tag (aka meta description) was declared dead. But meta description’s death has been greatly exaggerated, probably because people didn’t really understand its purpose.

So when people ask, even today, “Are meta descriptions still important?” there’s some confusion. (more…)

Make the most of word of mouth marketing

word of mouth marketingYes, of course everyone can use word of mouth marketing. WOMM is as old as the hills.

Ever since the first person recommended buying farm eggs from the farm down the lane, word of mouth marketing has been at work.

With word of mouth marketing, people tell their friends what a good job your company did for them, and their friends tell other friends. In this way, a good job can go a long way.

We’ve known for a very long time that word of mouth marketing is the best way to make new, loyal friends and sell products and services to them.

According to Nielsen, 92% of consumers believe recommendations from friends and family are better than advertising.  (more…)

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