Are meta description tags still important?

As early as 2002, the meta description tag (aka meta description) was declared dead. But meta description’s death has been greatly exaggerated, probably because people didn’t really understand its purpose.

So when people ask, even today, “Are meta descriptions still important?” there’s some confusion. (more…)

Make the most of word of mouth marketing

word of mouth marketingYes, of course everyone can use word of mouth marketing. WOMM is as old as the hills.

Ever since the first person recommended buying farm eggs from the farm down the lane, word of mouth marketing has been at work.

With word of mouth marketing, people tell their friends what a good job your company did for them, and their friends tell other friends. In this way, a good job can go a long way.

We’ve known for a very long time that word of mouth marketing is the best way to make new, loyal friends and sell products and services to them.

According to Nielsen, 92% of consumers believe recommendations from friends and family are better than advertising.  (more…)

What is SEO?

SEO (search engine optimization)SEO (search engine optimization) has come to mean just about anything that will boost your web site in search engine results. In other words, people think SEO is whatever gets you on page one of Google.

Fact is, lthough we all talk about Google’s famous algorithm, the one that decides where your page lands in search engine results, none of us knows a damned thing for sure.

(more…)

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