What is storytelling vis a vis web sites?

What is storytelling?The word “storytelling” has a lot of buzz about it these days — from film to web.

You can understand how important storytelling is to film and video.

When you tell a good story, you involve your audience, who identifies with one or more characters. Screenwriting guru Robert McKee talks a lot about stories in this Harvard Business Review interview.

Good stories light up the imaginations of those who are reading, hearing, or experiencing them in other ways. (more…)

“Is my SEO company any good?”

Is my SEO company any good?

Is my SEO company any good?

Is my SEO company any good?

You may not realize it, but keywords are just part of the success or failure of your web site. The relevance of keywords is a topic all its own.

Other factors that affect how well your web page ranks include: (more…)

Content has always been king

Content has always been king (Source: Wikimedia Commons)

Content has always been king (Source: Wikimedia Commons)

Lately the Internet is rife with the phrase “content is king.” What? Content has always been king.

Content, of course, is anything that contributes to your message: words, illustrations, photographs, videos, and, increasingly, design. A web site needs to look good and BE good. (more…)

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