“Wokewashing” — the latest questionable PR strategy  

Ben & Jerry’s opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.
AP Images/Andy Duback

More consumers want companies to address societal problems, including climate change and crumbling infrastructure.

Additionally, more than half want to buy from brands that take stands on social issues.

At the same time, consumers are increasingly skeptical about these partnerships, seeing them as marketing stunts. It’s called wokewashing. (more…)

Detecting deepfakes by looking closely reveals a way to protect against them

Are any of these faces real?
meyer_solutions/Shutterstock.com

Deepfake videos are hard for untrained eyes to detect because they can be quite realistic. Whether used as personal weapons of revenge, to manipulate financial markets or to destabilize international relations, videos depicting people doing and saying things they never did or said are a fundamental threat to the longstanding idea that “seeing is believing.” Not anymore. (more…)

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