On-the-ground views of the protests sweeping the country are vital for understanding who is protesting and why. Mainstream news media coverage and individuals’ social media posts only go so far – and can focus on violence and disruption.
More consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy from brands that take stands on social issues.
At the same time, consumers are increasingly skeptical about these partnerships, seeing them as marketing stunts. It’s called wokewashing. (more…)
Deepfake videos are hard for untrained eyes to detect because they can be quite realistic. Whether used as personal weapons of revenge, to manipulate financial markets or to destabilize international relations, videos depicting people doing and saying things they never did or said are a fundamental threat to the longstanding idea that “seeing is believing.” Not anymore. (more…)