One-page websites (aka onesies) have been around for a long time. Since early 2014, onesies have become quite popular because they are quick to skim, can be very attractive, and (obviously) don’t require internal linking (only anchor links).
Here are some examples:
One-page websites are fun and a little addictive. Create them right, and people will scroll to see your next trick.
There are lots of templates for onesies. When done well, onesies allow for:
- call for action
- keeping interest
- conversion in a short period of time
- a lot of content on one page
- parallax — that sexy effect that lets copy and images scroll over backgrounds of video and images
One-page websites and SEO
Google’s Matt Cutts said, re: one-page websites and SEO:
It’s going to depend on what your particular area is, what the topic is, and what kind of layout you come out with. But if it works for you and for users to have that all on one page, for the most part, it should work for Google as well.
This response sounds kind of vague, don’t you think?
Here are some challenges with a one-page website.
- With so much content, you can really only introduce one keyword; subtopics are less well served than they would be on their own pages.
- If you combine topics that include marketing, sales features, contact page, and so forth, how relevant can your page be for a single search? These days, post-Hummingbird update, Google’s algorithm tries to match a search not always with specific keywords but with the context that the entire page conveys.
- Search engines may only crawl the top copy of your web site, at least regularly. (If you have a onesie, google a phrase from the bottom of your page to see if your page appears in SERPs.)
- If all external links are to a single page, your home page, your site’s overall domain authority may be weakened even though your page authority may actually become stronger.
- Incoming links may be limited because linking can only be to your single URL.
Yet, I still believe that one-page websites are appropriate for:
- Temporary needs
- Simple needs
- Single-purpose web sites
- Web sites that don’t need to score well in SERPs
If you have a one-page web site that does need to be found in keyword searches, you can increase your chances of being found by keeping content areas distinct:
- Insert content into its own DIV
- Use anchor links by creating DIV ids
- Name each content section using an H1 tag
In short, you’re doing nearly everything possible to code a single web site as if it had different pages.
But this all seems like a lot of trouble, doesn’t it?
I have yet to create a onesie, but I have created a couple of web sites that acted like onesies with a lot less content and scrolling per page.
Links to more SEO reading: