OK. You can do a lot on the cheap.
Here are some of my recent favorite things to recommend to clients:
- QR codes. Museums now use these stamps instead of headsets, for those with smart phones who want audio guided tours. You can also place QR (quick response) codes on your business cards or promotional materials so that when smart phone users scan your QR code, they go to your home page or, for instance, a sales page. FREE.
- Google Voice. Have several different phone lines that you need to constantly check for messages? Wish you had transcribed versions of your phone messages? Check out Google Voice, which lets you channel all of your numbers through one phone. When someone calls, all of your phones ring. Answer on the one of your choice, or your callers leave a message in your Google Voice inbox. Really cool — you can switch between your phones during a call (say, if your cell phone loses power) — without your caller knowing. FREE.
- WordPress web sites. If you’re at all adventurous, you can set up a WP site on your own URL using a free or purchased design. The beauty of WordPress is that it’s a great CMS (content management system), one that’s really user friendly and also expandable via plugins. It’s often better to hire someone to implement your web site, however, because to have much real user interactivity you need plug-ins and without some guidance, you can easily get lost in the plug-in jungle. A trained WordPresser can also adapt your purchased or original design to your needs. On the other hand, you won’t hurt anything by trying, so if you’re a closet geek, go for it. FREE.
So, the answer to “I want my business to look really special” is to keep checking on new technologies and being flexible.