So you want to prove to your boss that social media and other efforts are working.
Here are some great products that can help you.
SEMRUSH is a fantastic product, tracking local and national search engine results, as well as social media and other factors that can figure into your web site’s ranking. Subscription.
Advanced Web Ranking lets you track every key word in any search engine or directory on the Internet. Subscription.
Hub Spot lets you determine qualified leads and how to convert them. Hub Spot specializes in inbound marketing (bringing qualified leads to your site and converting them into customers). Try out HS’s free Web Site Grader to see how well your web site performs. There are also “graders” to grade your book marketing, Facebook and Twitter presence, blog, and press releases. Some free tools and a subscription plan.
I also like Spider Viewer, from WeBuildPages. Spider Viewer shows you your page as a search engine “spider” would view it — text and links. So if you want to analyze your meta information (and make sure you don’t have unwanted formatting, for instance), this is a good tool to use. It will also display all links — I’ve found this useful when considering whether my links are well worded. Free.