What to say to clients who want to write their own copy

What to say to clients who want to write their own copy

I recently had an international nonprofit contact me about a brochure to attract more sponsors. “We’ll provide the content,” they said.

Clients who want to write their own copy can pose a problem. Obviously, any designer can design with copy that’s provided by a client. (more…)

The key to writing a Pulitzer Prize-winning story? Get emotional

Key to writingA bust of newspaper magnate Joseph Pulitzer looks on as reporters look through a box containing the announcements of the 1996 Pulitzer Prizes at Columbia University.AP Photo/Wally Santana

The 2017 Pulitzer Prizes have just been announced, and this year’s winners of the prestigious award include Charleston Gazette-Mail reporter Eric Eyre for his investigative report on the drug companies that flooded West Virginia with opioids and New York Times Magazine writer C.J. Chivers for his article about a veteran of the war in Afghanistan suffering from PTSD. The Conversation (more…)

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