How to avoid buying into spammy blogs?

How to avoid buying into spammy blogs?

Nothing beats great content. A good writer could get 500 words out of this photograph alone!

I was cruising the Twittersphere recently when I discovered a story on a website called DreamGrow entitled “How to Choose a Content Writer.”

Now, choosing (and providing) content writers is something I happen to know a lot about. So I thought I’d compare notes. I’m so glad I did.

“How to Choose a Content Writer” starts off with all the usual gusto — explaining that you need a writer who’s “engaging, educational and entertaining,” and so forth. Stuff no one can disagree with. (Unless one prefers the serial comma, but I digress.) (more…)

What is storytelling vis a vis web sites?

What is storytelling?The word “storytelling” has a lot of buzz about it these days — from film to web.

You can understand how important storytelling is to film and video.

When you tell a good story, you involve your audience, who identifies with one or more characters. Screenwriting guru Robert McKee talks a lot about stories in this Harvard Business Review interview.

Good stories light up the imaginations of those who are reading, hearing, or experiencing them in other ways. (more…)

Content has always been king

Content has always been king (Source: Wikimedia Commons)

Content has always been king (Source: Wikimedia Commons)

Lately the Internet is rife with the phrase “content is king.” What? Content has always been king.

Content, of course, is anything that contributes to your message: words, illustrations, photographs, videos, and, increasingly, design. A web site needs to look good and BE good. (more…)

Can small businesses do their own SEO?

I recently read an SEO say that web design and optimization are mutually incompatible skill sets, which supported the notion that business owners are able to perform their own search engine optimization. I disagree. (more…)

Who are you really web writing for?

The Man Your Man Could Smell Like

The Man Your Man Could Smell Like (Photo credit: Wikipedia)

I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)

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