Follow and nofollow — the skinny

follow and nofollow links

Being followed can be a good thing. (With thanks to actor Lloyd Benedict Nolan, who often played private eyes).

Follow and nofollow links have caused a lot of confusion. Which are better?

If you’ve been under the impression that all linking is categorically good, this may be the part where you’re shocked. And I can’t blame you.

Links can be complicated.

The basics of follow and nofollow

Follow (sometimes referred to as “dofollow”) and nofollow are attributes assigned to a link, whether it’s an external link (to another web site) or an internal link (to somewhere on your web site).

As such, follow and nofollow are a way of voting. (more…)

Free video clips can come in handy

free video clipsOver the past year or two, sites for free video clips have cropped up all over the web.

Most of these aren’t usable in actual film projects (unless you need the random shot of a beachfront, fireworks, or a cute dog). And some are just plain odd (like the :10 clip of a cat’s nose). Yet short stock video clips are kind of fun to use as full-sized web site backgrounds. (more…)

What are internal links and why do I need them?

What are internal links?

Illustration 1. If your web content doesn’t have appropriate internal links, it might be marooned, as “D” and “C” are here.

Internal links are highly prized in a web site.

What are internal links?

They’re links to content within your own web site. Internal links might link to content on the same page, and they might link to content on another page of your web site.

Why are internal links important?

Internal links are valuable for several reasons.

First, internal links tell Google that you’re serious about directing your audience toward content they want to see. (more…)

Content has always been king

Content has always been king (Source: Wikimedia Commons)

Content has always been king (Source: Wikimedia Commons)

Lately the Internet is rife with the phrase “content is king.” What? Content has always been king.

Content, of course, is anything that contributes to your message: words, illustrations, photographs, videos, and, increasingly, design. A web site needs to look good and BE good. (more…)

Are meta description tags still important?

As early as 2002, the meta description tag (aka meta description) was declared dead. But meta description’s death has been greatly exaggerated, probably because people didn’t really understand its purpose.

So when people ask, even today, “Are meta descriptions still important?” there’s some confusion. (more…)

.com, .net, .org, or another domain suffix?

domain suffixes

It can be challenging to find the right domain suffix for your business. On top of a great domain name, you have to make sure that no one else has that domain name with suffix (e.g., .com or .org).

Jonesplumbing.com is probably already taken. (more…)

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