Google Nik Collection now free

Google Nik Collection now free

The Google Nik Collection — tools that enhance Photoshop and Lightroom

On Thursday, March 24th, 2016, Google made its Google Nik Collection free for the taking. The Nik Collection is a set of premier photo editing plug-ins originally priced at $500 and later at $150. Google bought Nik in 2012. Google says that it will fully refund 2016 purchases of the software.

Google hints that the tools are now free because Google will concentrate on designing complementary mobile applications of it in the future:

As we continue to focus our long-term investments in building incredible photo editing tools for mobile, including Google Photos and Snapseed, we’ve decided to make the Google Nik Collection desktop suite available for free, so that now anyone can use it. (more…)

Death of the QR code

Basecamp QR code

Basecamp’s QR code

Recently, a very talented marketer and I were discussing QR (quick response) codes. QR codes are the rather ugly black-and-white squares you’ll find adorning business cards and perhaps posters. Mine is to the left.

Supposedly, if you scan a QR code with a mobile device (or I suppose with your desktop scanner), the QR code takes you to a special web page (say, one with a coupon), or a home page, a landing page.

I was quite enamored of them, because they seemed to work so well in Japan. (more…)

How is WordPress like a Honda Civic?

Honda Civic

How is WordPress like a Honda Civic? Photo by Ktr101

How is WordPress like a Honda Civic? Hang in there for a moment.

WordPress isn’t the program I knew last year this time, and especially not the one I knew five years ago. (more…)

Great apps you need

Evernote logoI have met and gotten into serious relationships with a few great Mac products, some of which are available for the PC. These (or apps like them) are great apps you need.

1Password  A utility that can create strong passwords, store them, and even restore them. $49, 30-day free trial. Mac and Windows. Also review Roboform.

Evernote  A note-keeping app that lets you create as many notebooks (with unlimited notes per notebook) as you like. Great for storing important client information. Syncs. Free and paid versions. Mac.

Dropbox  If you’re not using Dropbox, you’re missing a great opportunity to store and share documents with each of your contacts. Free. Mac and PC.

NeatDesk  If you’re burdened by all the business cards and receipts you need to manage, NeatDesk is for you. It’s not free, and not cheap. But you will have a great relationship. It’s making a huge difference in my life. $399. Mac and PC.

What great apps you need are out there?

Let me know what “great apps you need” are out there these days.

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