Selfie is not a dirty word

Roanna Gonsalves, UNSW Australia

Unidentified woman taking her own photograph using a mirror and a box camera, roughly 1900.jpg More details Unidentified woman taking her own photograph using a mirror and a box camera, roughly 1900, Scanned from the original 4x5 inch glass negative.

Unidentified woman taking her own photograph using a mirror and a box camera, roughly 1900, Scanned from the original 4×5 inch glass negative.

Three years ago, on the 18th of November, 2013, the Oxford English Dictionary named the term “selfie” as their Word of the Year.

It was a term coined by an Australian, who took a photo of himself. He then posted it on an ABC online forum, saying, “Um, drunk at a mates 21st, I tripped ofer [sic] and landed lip first (with front teeth coming a very close second) on a set of steps. I had a hole about 1cm long right through my bottom lip. And sorry about the focus, it was a selfie”.

Today the term crops up with the regularity of death and taxes in news feeds across the world, and like death and taxes, it releases myriad conflicting contrails. (more…)

Why do news websites turn their customers away?

Why do news websites turn customers away?

Man reading Las Ultimas Notices (photo by Diego Grez)

These days businesses can focus so much on the trees that they forget the forest.

Take the newspaper business, which has been on a death spiral for at least 20 years.

(more…)

Make the most of word of mouth marketing

word of mouth marketingYes, of course everyone can use word of mouth marketing. WOMM is as old as the hills.

Ever since the first person recommended buying farm eggs from the farm down the lane, word of mouth marketing has been at work.

With word of mouth marketing, people tell their friends what a good job your company did for them, and their friends tell other friends. In this way, a good job can go a long way.

We’ve known for a very long time that word of mouth marketing is the best way to make new, loyal friends and sell products and services to them.

According to Nielsen, 92% of consumers believe recommendations from friends and family are better than advertising.  (more…)

Email 101: How to link instead of attach

file attachments vs links in emailDo you

  • receive emails with attachments that really turn out to be the senders’ logos and other gewgaws like professional credentials?
  • find that emails with attachments are often sent to junk mail by accident?
  • discover that legitimate (but large) email attachments are turned away by your recipient’s server?

(more…)

How important is SEO?

How important is SEO?SEO is at least half of your digital pie, some say more.

Building your web presence is like building a house. A house is just a house. How are you going to make your house really attractive to others?  (more…)

Is Klout dead or just ill?

A couple of months ago, I started to notice that my Klout score, usuallyKlout logo at least 62, was slipping. Not all of my posts, Tweets, and so forth appeared under Klout’s Recent Activity.

Klout, for the uninitiated, bills itself as a way to track and measure your social influence. When it became popular, sometime in 2010, the buzz was that potential clients and bosses would check your Klout score. If it was below 50 or 60 (or 70 or 80, who knows), you didn’t stand a chance of getting hired in the social media/web arena. (more…)

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