Why do news websites turn their customers away?

Why do news websites turn customers away?

Man reading Las Ultimas Notices (photo by Diego Grez)

These days businesses can focus so much on the trees that they forget the forest.

Take the newspaper business, which has been on a death spiral for at least 20 years.

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What is storytelling vis a vis web sites?

What is storytelling?The word “storytelling” has a lot of buzz about it these days — from film to web.

You can understand how important storytelling is to film and video.

When you tell a good story, you involve your audience, who identifies with one or more characters. Screenwriting guru Robert McKee talks a lot about stories in this Harvard Business Review interview.

Good stories light up the imaginations of those who are reading, hearing, or experiencing them in other ways. (more…)

.com, .net, .org, or another domain suffix?

domain suffixes

It can be challenging to find the right domain suffix for your business. On top of a great domain name, you have to make sure that no one else has that domain name with suffix (e.g., .com or .org).

Jonesplumbing.com is probably already taken. (more…)

Email 101: How to link instead of attach

file attachments vs links in emailDo you

  • receive emails with attachments that really turn out to be the senders’ logos and other gewgaws like professional credentials?
  • find that emails with attachments are often sent to junk mail by accident?
  • discover that legitimate (but large) email attachments are turned away by your recipient’s server?

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The April 21 Google update will affect you

Praying on gangsas ... with a cell phone.

Praying on gangsas … with a cell phone.

Google has announced that its latest — and perhaps most powerful — algorithm update will go to work April 21st, 2015. The update, which nicknamed “Mobilegeddon,” will introduce web site mobile friendliness as a ranking factor. (more…)

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